Salvia, that is. Salvia splendens 'Van Houteii' (Van Houteii sage, Scarlet sage, Scarlet salvia). There are many cultivars being created these days, some purple, orange, etc. My favorite is the scarlet.
Found some this last summer and bought 5 one gallon pots. Still have 4. Been torturing the poor babies through the move, heat and now no rain since August. Somehow he is happy enough right now to be giving me a fabulous show right out the back door.
The flowers start as this group of colorful bracts. (Sorry this is blurry. Need a camera with a better macro function.)
This photo shows a bit more orange shade. I really want to get him planted with the crinum (with the scarlet leaves) sitting behind him. Van Houtteii salvia is a tender perennial (USDA zone 5-9) unless established so I will be hauling him into my greenhouse this winter.